10 rules of online shopping

Published: Friday, Dec 9, 2011, 20:25 IST
By Vishwadha Chander | Place: Bangalore | Agency: DNA

Mukesh Bansal Mukesh Bansal, CEO, Myntra.com, shares tips on effective online shopping, fitness clothing and the charm of street shopping 1. Online shopping has seen a growth surge over the past few years because of its convenience and due to safer and faster online cash transactions, quick delivery products and consumer friendly return policies 2. Shopping online cuts out the hassle of travel and it’s easier to find a great bargain. With the ever expanding range of fashion and lifestyle products on online stores, it has become easier to get exactly what you want 3. It brings brands to the consumer, with an added benefit of comparing brands, prices and fits without leaving the comfort of your home 4. Sweaters, hooded jackets, sweat-shirts and scarves form winter wardrobe essentials for men 5. Pair any good sweater/jacket with core products such as t-shirts, shirts, trousers and denims 6. Accessories have an ever-widening variety. Accessories like belts, watches and sunglasses are a big sell, and are available to suit the different tastes of buyers 7. Street-shopping for items has its own charm. However, for the busy individual who wants to utilise that time for other things, shopping online is the best way to purchase all wardrobe staples — clothes and accessories alike 8. To get more out of your exercise routine, spend more time choosing the right kind of fitness wear and shoes. Sportswear from Adidas, Nike and Asics are designed to enhance comfort while delivering better movement and overall performance. 9. While choosing clothes for fitness wear, always pick brands that have spent a lot of time and money to research on performance enhancing technologies that go into creating the perfect pair of sports shoes or clothing pieces. 10. Availability of seasonal trends online has always been doubted. However, today’s sites pretty much stock only what’s in, so you can be assured of getting up-to-date clothes and other accessories… — As told to Vishwadha Chander